Company culture is underrated

When we talk about cultural differences we tend to think about differences in national cultures. But being involved in several projects with people from different backgrounds and sectors, I noticed that even within one country, there are some cultural hurdles to overcome. Within a country differences migth occur based on regional heritage, religion, history, local dialects and more.

But there is also the Company Culture. If we want know why some businesses are more successful than others, you might think about pragmatic or functional reasons, like a lower price or better technical specifications. But more important, a deal might be rewarded because both parties have a click. Like having the feeling this person, representing this company, will do as they promise.

And this is where the Company Culture is coming in. This is about how your organization handles things based on the norms and values in your enterprise. In more detail, it’s about the shared etiquettes, values, visions, beliefs and habits. It’s how you approach your work, your colleagues and in the end external stakeholders. You represent you company culture.

This Company Culture is formed during the history of your company by all present and new people to come in. Mostly it follows the changes during time, and is formed unintentionally. But please know you can influence this culture. By steering your company culture the outcome in business results might be higher as expected. According some studies it can improve results by 200% or more. So why not give your company culture more attention and focus?

What is the culture in your company, can you describe this?

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