Innovation by diversity

Diversity is about having different people in your team. This can function as a catalyst to drive innovation.

Diversity is having many different elements in the mix, many different experiences, many different perspectives, many different skills. This diversity can be in personal perspective: talent, gender, culture, experiences and more. But also about collaborating with people from (completely) different sectors or even countries.

Diversity can be a good thing to strive for: Studies show there seems to be a strong connection between innovation, creativity and diversity. These different people give in much more input from various points of view you didn’t had before. People with different lifestyles and different backgrounds challenge each other more.

But how do you empower diversity and what are the criteria to make it work?

  • Leaders who give diverse voices equal airtime are nearly twice as likely as others to unleash establish a culture in which all team members feel free to contribute ideas
  • Value-driving insights
  • CEO should approach diversity as a (personal) mission by:
    • Advocating Collaboration
    • Swimming Upstream is allowed
    • Strengthening Cultural Intelligence
    • Enabling New Ideas

The outcome will be more innovative ideas from within your team. For example to find a more competitive advantage. By finding a better understanding of your customer needs, to adjust your offering in the different markets. The second advantage of diversity is will also result in better motivation and cohesion between team members and relations.

So what do you do mix these days?

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