Business Recycling

In 2000 B.C. (Before Crisis) there were some good budgets available to start a new project. This could be for entering new markets, new product development, to have a new software system, or building a new meeting space. Basically a large part of these kind of projects started with the word “new”.

Now we’re living in a period of scarcity, and no big budgets are available anymore. This luxury position is scarce now and thus we have to find new ways not only to start new projects, but also for the reason of improvement. (the positive word for trying to solve problems) This new situation pushes us to find different solutions. (some call this even innovation…)

Instead of looking at the outside world and buying tools or hiring people to “getting things done”, based on big budgets, I challenge you to search for possibilities and solutions which are right in front of you, or at least in your close surroundings. In other words to use the assets you or your company already have. This I call Business Recycling.

Some examples: to find software applications and connect these into one useful system for your sales communications instead of buying a new CRM system. To get in touch with colleagues and ask them spending a few hours per month to help you with a new project, instead hiring an external. Ask your neighboring company to lend you their space to host a meeting, instead of building a new designed meeting room.

The benefit is not only a modern way of efficiency, but moreover a road to a different attitude in sharing and transparency.

What can you do to be more active in business recycling?

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